Amplitude
A digital analytics platform focused on product intelligence, helping teams understand user behavior, measure feature impact, and run experiments to optimise product-led growth.
How RevOps teams use it
RevOps teams in PLG companies use Amplitude to define and monitor PQL cohorts, track activation milestones, and measure how product usage patterns correlate with expansion revenue and retention.
Example use case
e.g., A RevOps team uses Amplitude to identify that users who complete onboarding within 7 days of signup have 3x higher 6-month retention, then uses this finding to reprioritise onboarding investment.
Where it's used
Industry Verticals
E-commerce
Transaction-based retail across digital channels. Revenue tied to conversion rates, AOV, cart abandonment, and multi-channel attribution.
EdTech
Learner subscriptions and institutional licensing. Revenue operations connects engagement data to renewal motions and cohort forecasting.
Media & Publishing
Ad revenue and subscription access. Operations balance CPM yield, subscriber growth, and content performance as revenue signals.
Marketplace & Two-Sided Platforms
Marketplace companies operate dual-sided revenue models — take rates on transactions plus optional SaaS subscriptions for sellers — requiring RevOps to instrument GMV, seller acquisition, buyer activation, and cohort-based retention with attribution models standard CRMs cannot support.