Make
A visual no-code/low-code automation platform (formerly Integromat) that handles complex, multi-step workflows with conditional logic, data transformation, and error handling across 1,500+ app integrations.
How RevOps teams use it
RevOps teams use Make to build more sophisticated automation scenarios than Zapier allows — multi-branch lead routing, conditional field updates across systems, and complex data transformation pipelines between tools.
Example use case
e.g., A RevOps team uses Make to build a lead routing scenario that checks company size, industry, and territory assignment before creating a Salesforce lead, routing it, and triggering the correct Outreach sequence.
Where it's used
Technical Disciplines
Integration Engineer
Builds and maintains the connections between CRMs, ERPs, marketing platforms, and third-party tools so data flows cleanly across the revenue stack.
Automation Engineer
Designs and deploys automated workflows that eliminate manual tasks, reduce errors, and accelerate revenue processes across the funnel.
Platform Engineer
Builds and maintains the core RevOps platform — the foundational layer of tools, APIs, and infrastructure that every other function depends on.