ToolETL/ELT

Snowplow

An open-source and enterprise behavioral data platform that collects granular, raw event data from web, mobile, and server sources into a warehouse — designed for data teams who need full ownership of their event pipeline.

How RevOps teams use it

RevOps and data engineering teams use Snowplow to build a first-party behavioral event pipeline, capturing product and web interactions at the raw event level into Snowflake or BigQuery for custom funnel, attribution, and PQL models.

Example use case

e.g., A RevOps team uses Snowplow to instrument product usage events into Snowflake, enabling a custom PQL model that fires a Salesforce lead when a free user completes 5 specific high-intent actions within their first 14 days.

Where it's used

Technical Disciplines

RevOps Data Engineer

Designs and maintains the data infrastructure — pipelines, warehouses, and integrations — that ensures revenue data is accurate, available, and actionable.