ZoomInfo
A go-to-market intelligence platform providing access to a comprehensive B2B contact and company database with buying intent signals, org charts, technographic data, and direct dial phone numbers.
How RevOps teams use it
RevOps teams use ZoomInfo to maintain CRM data quality through automated enrichment, build prospecting lists for outbound campaigns, and layer intent signals onto territory accounts to prioritise rep outreach.
Example use case
e.g., A RevOps team uses ZoomInfo's intent data to surface the 50 accounts in their ICP showing high research activity around their solution category, pushing those accounts to the top of rep prospecting queues.
Where it's used
Technical Disciplines
GTM Engineering
Designs and builds the technical infrastructure behind go-to-market execution — integrating CRMs, data pipelines, and automation to enable sales and marketing at scale.
Data Governance Engineering
Establishes and enforces the data standards, hygiene rules, and stewardship processes that keep revenue data trustworthy — from duplicate management and field standardisation to master data management across the tech stack.