PropTech

What it shows

Take rate reveals how effectively a marketplace monetises the volume flowing through it. Rising take rates signal stronger platform leverage and pricing power; declining take rates often indicate competitive pressure or a deliberate volume-first growth strategy.

What it shows

Churn rate shows how fast the business is leaking its customer base. Even moderate churn compounds dramatically — a 2% monthly churn rate means roughly 22% of the customer base disappears every year, requiring constant replacement just to stay flat.

What it shows

LTV shows how much a customer is ultimately worth and, when compared to CAC (LTV:CAC ratio), reveals whether the business model is economically viable — a ratio below 3:1 typically signals unit economics that need improvement before scaling.

What it shows

CAC shows how efficiently the business converts sales and marketing investment into new customers. Rising CAC without corresponding LTV growth signals the business is becoming less efficient at growth — a key investor concern at scale.

What it shows

ARR is the primary measure of a subscription business's scale and trajectory. Rising ARR signals growth; declining ARR signals contraction. It is the single most-watched number by investors and board members evaluating SaaS businesses.

What it shows

GMV measures the economic activity flowing through a marketplace. It is a scale indicator, not a revenue indicator — a platform's actual revenue is a fraction of GMV determined by its take rate. Growing GMV with declining take rate signals monetisation challenges.

What it shows

NPS serves as a leading indicator of churn and expansion. Accounts with low NPS are materially more likely to churn at renewal. Tracking NPS at the account level gives CS teams an early warning signal months before renewal to intervene proactively.