Take Rate
For marketplace and platform businesses, the percentage of each transaction's GMV that the platform retains as revenue — also called the commission rate or monetisation rate.
What it shows
Take rate reveals how effectively a marketplace monetises the volume flowing through it. Rising take rates signal stronger platform leverage and pricing power; declining take rates often indicate competitive pressure or a deliberate volume-first growth strategy.
Formula
Take Rate = Net Revenue ÷ GMV × 100. A marketplace processing $100M GMV and keeping $15M as revenue has a 15% take rate.
Tracked in these industries
FinTech
Revenue from interchange fees, lending spreads, AUM, or SaaS licensing. Compliance-aware pipelines and complex fee structure reporting.
PropTech
Marketplace commissions, SaaS licensing for property managers, or mortgage revenue. Connects property portfolio data to commercial pipeline.
Marketplace & Two-Sided Platforms
Marketplace companies operate dual-sided revenue models — take rates on transactions plus optional SaaS subscriptions for sellers — requiring RevOps to instrument GMV, seller acquisition, buyer activation, and cohort-based retention with attribution models standard CRMs cannot support.